February 6, 2005

New Scientist Breaking News - Software bots could menace Google ads

New Scientist Breaking News - Software bots could menace Google ads The adverts that Google bundles with its search results can be sabotaged using a simple programming trick, claim US computer security researchers. Experts at US company Clickrisk say the vulnerability threatens to undermine the success of the search engine's advertising service. The adverts, known as AdWords, are automatically added to the page that displays Google search results and are tailored to suit the words entered into the original search query. Companies register an advert along with certain keywords with Google and can select how many times they want the advert to be displayed. The scheme allows a company to promote its business to people who are already seeking related information and also provides a revenue source to underpin Google's hugely popular search service. Full story at New Scientist

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life is absurd