January 23, 2007

O'Reilly, Colbert Both See Ratings Spike On "Showdown Day"

Both Bill O'Reilly and Stephen Colbert saw substantial boosts in their respective ratings as a result of last Thursday's heavily-hyped showdown. Colbert's presence gave O'Reilly a 67% boost in viewers age 25-54 for the evening, with a 46% increase among total viewers. Colbert, meanwhile, saw a 50% increase compared to fourth quarter averages.

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